Published: 25 August, 2022
The theme of today is adaptation. The collapse of Australia’s trading relationship with China has left many casualties in its wake, forcing brands to look to new markets and consumers. According to Wine Australia, “exports to mainland China declined by 97% in value and 93% in volume to 6.4 million litres in 2021, a loss of nearly $1bn (£574m) in value when compared with 2020”. Ironically, China was once touted as Australia’s salvation, when demand in Western Europe and the US started to slump in the mid-2000s. Everyone anticipated that Asia’s biggest country would plug the gap.
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Football is a global sport with a greater following than any political movement or religion (probably). According to Statista, more than a billion people tuned in to watch the 2018 FIFA World Cup Final. The official beer partner of that tournament, held in Russia, was Budweiser, and its bold American iconography could be seen the world over.
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Treasury Wine Estates (TWE) is gearing up for a summer of sport with Wolf Blass - the official wine partner of the ICC Cricket World Cup 2019, with a £1 million push.
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Published: 16 October, 2017
Treasury Wine Estates (TWE) has launched a £500,000 push for Wolf Blass, including TV spots celebrating its award-winning history.
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